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1 million free school meals, thanks to Tealive customers

20sen from each cup sold under ‘Jom Kosong’ will make this a reality

PUTRAJAYA, 19 November 2024 – Tealive, the top Southeast Asian lifestyle tea brand, today pledged to provide one million free school meals in support of the Jom Kosong campaign, an initiative of the Ministry of Domestic Trade and Cost of Living to promote healthier options.

In announcing this today, Loob Holding Sdn Bhd founder and CEO Bryan Loo said for each cup sold under the campaign, 20 sen would be contributed to the Tealive School Meals Fund.

“We will contribute directly to Yayasan Didik Negara (YDN) which runs the school meals programme and we understand that RM3.5 million is required to fund one million meals,” he said.

Tealive will officially kick off its Jom Kosong campaign on Dec 1 and Loo is confident the targeted amount would be raised within the coming year, depending on the proportion of customers who opt for zero-sugar in their drinks.

Deputy Minister of Domestic Trade and Cost of Living, Fuziah Salleh, launched Tealive’s Jom Kosong campaign at the Tealive outlet at the Ministry premises. Also present were Deputy Minister of Health, Dato Lukanisman bin Awang Sauni, XXX from Ministry of Education and xxx from YDN as well as officials from the three Ministries.

The Jom Kosong campaign has been mooted by her Ministry to support the Health Ministry’s nation-wide push to encourage Malaysian consumers to opt for healthier food and beverage choices.

In supporting the campaign, Loo said it empowered consumers to make choices that contribute to a healthier Malaysia.

“Tealive customers who opt for Jom Kosong drinks are not only doing it for their own health but also know that the 20-sen per cup goes directly to provide nutritious school meals for B40 children.

“This school meals programme also reaffirms Tealive’s commitment to positively impacting the community we are in whilst promoting health-conscious options that align with national goals,” he said.

It exemplified Tealive’s dedication to social responsibility and community impact. “By empowering customers to make a small, positive change in their drink choices, Tealive is benefiting schoolchildren with nutritious supplementary meals. Indeed, it is combining health-conscious choices  with purposeful giving,” he added.

As part of its ongoing commitment to innovation and customer choice, Tealive offers a range of customisation options, including zero-calorie alternatives, to cater to diverse preferences and for customers to have more choices.

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About Tealive

Tealive is the leading lifestyle tea brand in Southeast Asia, with over 1,000 outlets worldwide. Born in Malaysia in 2017 with a passion to spread modern lifestyle tea culture to the world, Tealive continues to grow through strategic expansion and innovation of products and services. Its wide menu offerings of milk tea, smoothies, chocolate and coffee have been created to satiate palates around the world. Tealive currently serves over five million consumers per month in Malaysia, with presence in the Philippines, Vietnam, Myanmar, Cambodia, Brunei, Mauritius, Canada and, soon, in the UAE.