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Wednesday, 22 September 2021 23:36

CT0105 - Tealive Plus The Gardens Mall

Lot No.LG-K09,
Lower Grd Floor,
The Gardens Mall, Mid Valley City,
Lingkaran Syed Putra, 59200, Kuala Lumpur.

Published in Kuala Lumpur

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Monday, 08 November 2021 15:30

Tealive enters Gaming Realm with Foodpanda-Delivered Boba Drinks

Updated: Dec 9

SOUTHEAST Asia’s top lifestyle tea brand Tealive now gets served in LifeAfter, the leading open-world doomsday survival game, to re-vitalise the players’ stats and give them special abilities.

In a first-ever such tripartite collaboration, the boba-themed drinks and a new Mix-Eats combo are delivered by foodpanda, the region’s dominant app.

As the gaming world morphs into reality, this tie-up also rewards LifeAfter fans with special promo-codes at real-life Tealive outlets exclusively on foodpanda platform.

“Tealive has always been about spreading the love of tea to the world. So, this is an exciting extension into the realm of online gaming and we’re happy that we get the opportunity to serve LifeAfter players both online and offline,” said Loob Holding founder and CEO Bryan Loo when announcing this collaboration.

Loo said foodpanda not only delivered the Tealive drinks and Mix-Eats in the game but also the exclusive combo in real-life to all Tealive customers.

Starting Nov 11, LifeAfter players will see their favourite Tealive signature drinks recreated as consumables that recover players’ stats and give them special abilities.

As a special non-player character (NPC), foodpanda will be seen putting on the iconic pink uniform and delivery box to supply Tealive items to players as they continue their lives in the post-apocalyptic game world.

To add excitement to players offline experience as well, Tealive together with LifeAfter has also launched Tealive x LifeAfter Combos that will be offered exclusively on foodpanda from Nov 11-Dec 31.

The limited time two Mix-Eats combos are popcorn chicken with potato wedges and chicken roll with potato wedges that come with two sauce options, cheese sauce or spicy Korean sauce. Each of the combo comes with a selected Tealive drink.

In addition to this special occasion, players can stand a chance to win vouchers. Players just have to log in to https://www.lifeafter.game/tealive_foodpanda/ using their Facebook account to play and win LifeAfter gift codes and Tealive x foodpanda vouchers.

Activities in the game include painting the street walls with Tealive spray and taking virtual photos at Tealive vending machines in the game. – Nov 9, 2021

Source: Focus Malaysia

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Saturday, 20 November 2021 15:30

Tealive opens first drive-thru in East Malaysia at Northbank

KUCHING: The success of Malaysian homegrown brand Tealive is inspirational as the state and country rebuild its economy post-pandemic.

“The brand has seized the opportunity to introduce bubble tea home-kits during the very first pandemic lockdown last year.

“They have gone on to win numerous awards at national and international levels in e-commerce, human resource development, on-ground and on-line marketing,” said Domestic Trade and Consumer Affairs (KPDNHEP) Minister Dato Sri Alexander Nanta Linggi at the launching of Tealive's first drive-thru in East Malaysia at Northbank here yesterday.

“As a Malaysian, I'm glad we have a Malaysian brand that is flying our Jalur Gemilang proudly in many countries, not only in Asean region but also in Europe and Australia.”

He added that Tealive has done very well in Sarawak since its launch in 2017, promoting domestic trade and commerce which augurs well for the Sarawak economy and indicative of the strong recovery to get out of the pandemic.

He congratulated Ibraco Bhd for attracting Tealive to set up such a big outlet in its development Northbank here.

Loob Holding Sdn Bhd founder and chief executive officer Bryan Loo said the new drive-thru is its 10th in Malaysia while Tealive Northbank is its 12th outlet in Sarawak.

“We will open one more outlet here before the year ends.”

He added that Tealive is the leading lifestyle tea brand in Asean region at diverse locations in various store formats from large stand-alone drive-thru to kiosks, shoplots as well as in shopping malls and office complexes.

With 670 outlets currently, Tealive 700 outlets by year-end will be accessible to consumers wherever they are, he added.

Also present at the launching were Ibraco Bhd group managing director Datuk Chew

Chiaw Han, joint-venture partner for Tealive in Sarawak Anthony Chan and Llao Llao Yogurt master franchisee in Malaysia Tan Kai Young.

Source: The Borneo Post

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Friday, 26 November 2021 14:55

Carsome brews up partnership with Tealive to expand retail presence

Carsome has tied up with Tealive to set up Carsome Inspection Points at selected Tealive outlets nationwide. With this partnership, Carsome's co-founder and group CEO, Eric Cheng said it will enable both companies to leverage each other's expertise and retail presence.

"Just as Tealive revolutionised the tea culture, Carsome does the same for the car buying and selling experience through trust, transparency, and technology. This strategic partnership is part of our expansion plans to extend our strategic footprint and reach out to more customers while offering even more convenience," Cheng (pictured left) explained. A+M has reached out to Carsome for additional information regarding the partnership.

Similarly, Loob Holding's founder and CEO, Bryan Loo (pictured right) said he hopes this partnership will increase traffic to its outlets and diversify its customers' base while strengthening the brand presence for both brands. "Tealive is excited to be partnering with Carsome as we both are innovative and progressive homegrown brands in our respective fields. Now, our customers can enjoy a refreshing cup of bubble tea while their cars are being inspected," Loo explained.

On the leadership front, the integrated car eCommerce platform has been beefed up its team in Malaysia and Indonesia with new appointments. In Malaysia, Carsome appointed Melanie Mel, former group account director from Ogilvy as its new head of marketing on August 2021. Derek Tan, chief brand officer, told A+M that she will be a strong partner to its business operations in Malaysia, charting new heights for the company.

Meanwhile in Indonesia, Carsome appointed Rowan Suhendy as its head of brand and consumer marketing on May 2021. Suhendy's responsibilities include building Carsome’s brand image, presence, and awareness in Indonesia through all channels and ensuring they align with the brand's corporate image and identity. In his new role, Suhendy reports to Tan and Delly Nugraha, country head of Carsome Indonesia.

Separately, Carsome bagged US$170 million in Series D2 round of funding last month, bringing the company’s valuation to US$1.3 billion. This was complemented by new credit facilities of US$30 million, bringing total funds raised to US$200 million. The latest round aimed to empower its strategic focus on the growth and expansion of its B2C business, as well as boost its capabilities in strategic investments and mergers and acquisitions.

The Series D2 round saw participation from sovereign wealth funds in the region and a pool of new international investors such as the internet group, Catcha Group, and semiconductor company, MediaTek. Existing shareholders such as Asia Partners, Gobi Partners, 500 Southeast Asia, Ondine Capital, MUFG Innovation Partners, Daiwa PI Partners, and among others also participated in the funding.

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